Dr.Chumpol Phornprapha

Over the past 5 decades, the SPI Group has well operated its businesses with achievement and progress in the automobile and motorcycle industries as well as financial services provider business.  The Company has the policy to expand its business and investment  in diverse to various industries along with increasing management efficiency.

Free trade, globalization and digital technology dramatically lead to severe business competition in both in domestic and international markets.  These push business sectors for improvement and optimize all management aspect. Moreover, technology investment and human resource development are key tools to serving the the transformed customers’ behaviors, these would help the company to maintain its competitive advantages.

The SPI Group is well aware of the adaption to the business direction  by operating under appropriate strategies for dealing with the alterations.  To response to customer needs with prompt service, the company improves the performance of the organization for better efficiency by reducing redundant and unnecessary work processes, increasing training and strengthening management skills for employees at all levels.  Moreover, The Company invests and develops information technology with modern types of equipment to support the total integrated workflow.

The SPI Group aims to maintain the business growth; meanwhile, set the goal to expand investment into other businesses both domestically and internationally in the future.  In addition, the SPI Group also focus on having responsibility to the society which is one of company policies.  For example, the company provides scholarships and research grants for universities and schools, supports food and essentials to help victims from various disasters in both domestics and international.  Another policy of the company is personnel management which encourages all employees to have well-being and develops employees to reach their full potential for the better performance and career path together with the organization.